Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Crocs will create Boo Jibbitz shoe charms, molded charms that can be used to decorate the holes in Crocs shoe, in the likeness of the canine sensation.
“Boo’s whole ‘I’m a dog, life is good’ outlook is built around being cute and comfy, so this Crocs deal is a perfect fit for our licensing program,” says Tamra Knepfer, co-president, Knockout Licensing.
The new Boo Jibbitz will be available at Crocs retail stores worldwide and online at Crocs.com this month.
“With our new Boo Jibbitz, fans everywhere can enjoy taking Boo for a walk,” says Matt Lafone, senior director of product licensing, Crocs.