Blonde Sheep Expands Silverstone

In Phase will add dash cams, screen wash and more to the U.K. racing track’s CP lineup.

Silverstone, home of British Motor Racing, has tapped In Phase International to create a number of branded car care products.

Blonde Sheep Licensing, Silverstone’s exclusive licensing agent, brokered the deal.

The new line includes additives, screen wash, car cleaning and dash cams, and will be available at a variety of retailers including gas stations, grocers, auto specialists and distributors.

“In Phase International’s experience in this area, and their enthusiasm to create a broad range of quality products, makes them the ideal partner for Silverstone,” says Natasha Dyson, managing director, Blonde Sheep.

Silverstone is a premier motor racing destination in the U.K., as well as one of the most historic circuits in the world. By hosting motor racing events, including the British round of both the Formula 1 and MotoGP world championships, the venue attracts more than a million visitors per year.

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