Brand Licensing Europe has announced the finalists for this year's License This! competition for new creative contests.
The four finalists will pitch their properties to a panel of judges on the final day of BLE Oct. 17, where a winner will be selected live.
The winning property will receive a fully furnished stand to bring their property to market at next year’s show.
The four finalists are:
- The Fantastical Adventures of Elle presented by Sarah Lawrence. Follows the stories of a small girl and her elephant.
- Princess Pirates presented by Naomi Collet. Based on the story of five princesses who stumble upon a treasure chest.
- Railway of Life presented by Sarah Watts. Inspired by a 1926 Christmas card, this brand aims to evoke the magic of a past era.
- Mr Trafalgar presented by Jamie Patterson and Bella Binus. This property uses silhouette art to bring its human and animals characters to life.
The winning selection will be based on its originality, commercial potential and suitability for licensing into other product categories.
“BLE and License This! is such a great opportunity to showcase new brands and new talent,” says David Riley, managing director, Egmont Publishing Group, and the chair of this year’s judging panel. “With over 50 proposals submitted from all over the world, it was no easy task to arrive at this year’s shortlist. However, we’re confident that the four properties selected have something very special to offer.”
Joining Riley on this year’s judging panel will be Darran Garnham, chief business development officer at Mind Candy; Aysha Kidwai, managing director of Indigo Lens; and Bettina Koeckler, senior vice president EMEA at Fox Consumer Products.