Now in its third year, the challenge offers new creative concepts the chance to break into the global licensing industry. The four finalists will present their concepts to a judging panel in front of a live audience at BLE Oct. 18.
The finalists are:
I am Merryl presented by Pink Key Consulting: A deliberately edgy new property drawn by Daily Mirror cartoonists Kerber and Black.
Lillipippins presented by JELC: Enchanting artwork featuring wild animals that inhabit an imaginative world of keepsakes.
Modabots presented by Morse: A new design concept based on build-it-yourself paper robots.
Pibk Chillies presented by Suzanne Till: A brand born out of a love for elephants featuring a collection of individual elephant characters and their friends.
“We are delighted to have found four strong, intriguing and contrasting brands for this year’s shortlist,” says Richard Hollis, licensing sales director, consumer products, BBC Worldwide and judging panel chair. “There were strong ideas from every category, and we debated long and hard about the licensing potential of many good concepts.”
Hollis is joined on the judging panel by Helen Howells, joint managing director, Hoho Entertainment; Jay Young, vice president, creative, Warner Bros. Consumer Products EMEA; and Warren Traeger, managing director, Love Licensing.
Properties will be judged on originality, commercial potential and suitability for licensing into other product categories.
The winning property will receive a fully furnished stand at Brand Licensing Europe 2013 to bring their brand to market.
Brand Licensing Europe 2012 will take place Oct. 16-18 at the Olympia exhibition hall in London.