BLE: Mr. Bean Builds Digital Presence

Good Catch, Star Editions and IconLogin are all on board to bolster the popular brand’s digital and e-commerce endeavors.

GLOBAL–Endemol Shine Group has announced a raft of digital commercial ventures for the Mr. Bean brand across gaming, mobile and ecommerce.

The company’s games studio and publishing label Good Catch will launch a number of new mobile game titles. The first in a series of “Mr. Bean” one-tap games will be launched later this year. Good Catch will also release an updated version of “Mr. Bean Around the World” with a number of collectible hats with special follows to celebrate the game’s success.

Meanwhile, Star Editions has been appointed to create a bespoke online shopping destination for “Mr. Bean” products. The newly created web shop features a range of customized giftware and hosts a number of other branded products. The shopping portal will be accessible via the relaunched “Mr. Bean” website (MrBean.com).

Finally, IconLogin has signed to release the “Mr. Bean Lock Screen” app, which is now available on Android.

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