Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
Raising awareness of table tennis as an effective therapy for those suffering from Dementia, the event is in partnership with property owner DC Thomson Consumer Products, Bounce Alzheimer's Therapy (BAT) Foundation and Table Tennis England (TTE).
BLE will donate floor space for the games, a “Beano Comics”-themed table, players’ chairs, bats and balls, all illustrated with characters from The Beano including Dennis, Gnasher and Minnie the Minx.
Championship players from Table Tennis England, sports personalities and celebrities are invited to participate in demonstration matches throughout the show. Exhibitors and visitors are also encouraged to join in, with TTE coaches on hand coach new players.
“We are thrilled to be able to support such valuable research, and are particularly excited to see licensing being used in such an innovative way,” says Darren Brechin, event director, BLE. “Our BLE team is limbering up to compete against anyone up for the challenge!”