Brand Licensing Europe has announced that its License This! competition for new creative concepts is now open for entries.
Now in its fourth year, the competition offers the opportunity to break into the global licensing industry and is open to any new property that has its roots in publishing, art and design, television or digital media.
The winner will receive a fully furnished stand at Brand Licensing Europe 2014, worth £4,500, so that the new property can be brought back to market next year.
Submissions are reviewed by a panel of experts, which then creates a shortlist of four finalists. Those four finalists then pitch their properties in front of a live audience at the last day of BLE, which is taking place Oct. 15-17 in London.
Last year’s winner, Pink Chillies, is now making preparations to bring the property back to BLE in October.
“We are thrilled to have won the challenge, and look forward to planning our strategy for the next 12 months,” says Suzanne Till, founding director, Pink Chillies. “Exhibiting at BLE will give us fantastic exposure to the U.K. and European markets and we can’t wait to showcase Pink Chillies next year.”
Click here for entry forms and competition rules.