Black + Decker Expands Reach into India

LicenseWorks taps Stovekraft for home appliances like blenders, coffee makers and more.

ASIA–Black + Decker has partnered with Stovekraft to extend its reach and introduce a range of branded kitchen and home appliances to the Indian market.

LicenseWorks, Black + Decker’s exclusive licensing agency, brokered the deal.

The upcoming collection of Black + Decker products will include appliances such as blenders and juicers, kettles, coffee makers, toasters, food processors, air fryers, cookware, rice cookers, induction cooktops, room heaters, air coolers and more.

“In line with our vision to be a sustainable global diversified organization, we regularly review our strategic approach to secure the future of our customers and investors alike,” says Amit Datta, senior licensing manager, Europe and emerging markets, Stanley Black & Decker. “Small domestic appliances are one of the key pillars for Black + Decker around the world and we are pleased to announce this strategic initiative with Stovekraft in India.”

Stovekraft’s Black + Decker-branded products will be available across department stores, mass retailers and online.