Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
The Joester Loria Group, U.S. licensing agent for the Constellation beer brand portfolio, brokered the two apparel deals.
The extended collection of Corona apparel features graphic styles and silhouettes influenced by Corona’s laid-back beach culture brand personality and ongoing trends in fashion.
The Modelo apparel program follows a similar theme, featuring Modelo’s heritage and urban appeal as the design inspiration.
Both lines will include board shorts, headwear and footwear and will launch at specialty retailers in spring 2015.
Bioworld is the most recent licensee to join the Constellation beer brand portfolio alongside current partners for beach gear, towels, barware, gifting and electronics, all set to launch next spring.