Billy Goat Tavern Inks Grocery Deal

JRL Group has tapped Devanco Foods to develop a line of frozen burgers for the Billy Goat Tavern brand.

The new line will include the “Curse Breaker” (a 1/3 pound beef patty) and the Billy Goat “Original” (a 3.2 oz beef patty).

Additionally, JRL is working to bring the brand to other food products and categories, including beverages, housewares, apparel and accessories, publishing and gifts.

The Billy Goat Tavern burgers are now available at Jewel-Osco grocery stores.

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