24-hour preschool channel Sprout has appointed Big Tent Entertainment to expand its licensing program in the U.S.
Big Tent will develop a consumer products program for kids ages 2 to 5 under the Sprout brand to create a fully-integrated retail presence for the network.
Sprout is also working with Big Tent on new product based on its growing roster of original programs including “The Chica Show” and “The Good Night Show.”
“Sprout has quickly established a unique position among preschoolers and moms as one of the top kids’ networks on TV,” says Rich Collins, chief executive officer, Big Tent Entertainment. “This up-and-coming brand has virally developed a large and passionate fan base that we expect will be highly motivated to purchase products that are based on Sprout's unique focus on the importance of Everyday Moments.”