Big Tent Entertainment has expanded its relationship with several key licensing partners for its Domo character in the plush, apparel, accessories and novelty categories.
“The success of Domo allows us to maintain long-term relationships with our licensing partners, which is music to the ears of the loyal Domo Nation who are always looking for the latest and greatest Domo-branded gear,” says Rich Collins, chief executive officer, Big Tent Entertainment.
License 2 Play will produce Domo plush and novelty items including Frisbees, rafts and beach balls. The plush lines include core Domo plush as well as seasonal, cosplay and pop-culture-branded Domos. License 2 Play also has a deal with Big Tent Entertainment for a line of Domo and DC Comics co-branded plush that will see Domo become superheroes such as Batman, Superman and Flash.
Concept One is renewing its previous 5-year contract for young men’s hats, bags, wallets, flip-flops and cold weather accessories to be sold in all channels.
Fifth Sun has added rights to bring Domo-branded young men’s and junior’s t-shirts to consumers through their direct-to-consumer website. The company will also continue to produce a line of Domo t-shirts, tank tops and fleece hoodies for men, women, young men, junior’s, boys and girls for specialty chain stores, independent stores, online, department stores and mass market retailers.
Finally, Coveroo has extended its contract for personalized Domo laser engravings and color printing on electronic items such as iPods, computers, USB memory sticks, mobile phones, metal dog tags, journals and mobile cases.