Big Tent Entertainment has tapped Kelly Toy to create a line of Domo-branded pet products in the U.S. and Canada.
The new deal expands Big Tent’s existing partnership with Kelly Toy, which currently manufactures Domo-branded plush for the amusement industry.
Set to debut in pet stores toward the end of this year, the Domo pet line will include pet toys such as plush, rope/pull toys and balls, pet beds and pet t-shirts featuring the character.
“Domo can be found in the offices and cubicles of Millennials all across the country. Thanks to a growing trend in the work place, these same Millennials are bringing their pets to work more and more. This new product line will ensure their pets arrive in style,” says Rich Maryyanek, chief marketing officer, Big Tent Entertainment. “Kelly Toy has done phenomenal with our amusement business and this extension is a great fit for Domo.”