Big Tent Entertainment has promoted Sondra Seecharan to manager of creative and product development and added Justina Tang in the role of marketing associate.
Seecharan will expand her current involvement with Big Tent partner Discovery Communications to play a key role in developing products across the Discovery Kids brand. She will be responsible for managing creative assets and approvals, product development and planning and coordinating marketing and promotional events. She has been with the company since 2010 and previously worked at O, The Oprah Magazine and Interactive One.
Big Tent also expanded its marketing team with the appointment of Justina Tang as marketing associate. Tang will manage social media engagement while continually monitoring new social media trends and competitive landscape strategies. She’ll also assist with retail and product promotion across Big Tent’s portfolio of brands. Tang previously worked in the publicity departments of fashion companies La Fiorentina and Tommy Hilfiger.
“Sondra has been a valued member of our team for the last three years and her combination of project management, marketing and creative makes her the perfect candidate for taking on the Discovery businesses we represent,” says Rich Maryyanek, partner and chief marketing officer, Big Tent. “We are also thrilled to be adding Justina to our team, who I’m certain will make an immediate impact on our consumer and retail programs.”