Big Tent Entertainment is making a strong push into fashion with a new line of junior’s apparel and accessories featuring its Domo character.
The company is debuting the new trend designs this week at the MAGIC trade show in Las Vegas, Nev.
The Internet meme, which was originally the mascot of a Japanese TV station, is now featured on a full line of colorful, youth-focused product.
Big Tent already has a full roster of partners on board for the new program including Fifth Sun, Concept One, Rock Rebel, Bioworld, Worldwide Dynasty, Modify, Buckle Down, Good Works and Bait.
Among the initial products available are tees, leggings, headwear and accessories.