Big Names, Familiar Faces to Star at Licensing Expo

Jeffrey Katzenberg, chief executive officer, DreamWorks Animaton
Nicole Richie, actress, author and creative director, House of Harlow 1960

Several big names and big stars are slated to take center stage at the licensing industry's most notable and important brand licensing event, Licensing Expo, taking place this week in Las Vegas, Nev.

First and foremost, the Licensing Expo will open on June 17 with a keynote session headlined by DreamWorks Animation's chief executive officer, Jeffrey Katzenberg. Katzenberg is the co-founder (alongside entertainment industry veterans Steven Spielberg and David Geffen) of the innovative and groundbreaking film studio. Under his oversight, DWA has become one of the largest animation studios in the world and released 27 feature films, nine of which have received Academy Award nominations and two wins for Best Animated Feature.

Katzenberg will address the Licensing Expo crowd at Mandalay Bay Convention Center in a session sponsored by the International Licensing Industry Merchandisers' Association. The event will take place at 8 a.m.

Also slated to appear that day is actress, author and House of Harlow 1960 creative director Nicole Richie, who will deliver LIMA's The Big Interview address at 2:30 p.m. The Big Interview is a Q&A-style session moderated by License! Global's global editorial director and editor-in-chief, Tony Lisanti. Richie will also exhibit her brands at the event.

That evening, the fun continues with the annual Licensing Expo All-Industry Opening Night Party, sponsored by LIMA, in association with NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, and co-hosted by the Country Music Association, which will feature a performance from entertainer Kellie Pickler.

The party will begin at 8:30 p.m. at the Mandalay Bay Beach venue.

And that's not all. Throughout all three days of the show a host of other celebrities will be making appearances including renowned skateboarder Tony Hawk (at the Cherokee booth), some of the stars of Mob Wives (with licensing agent Alita's Brand Bar), Internet star Grumpy Cat, Priscilla Presley (daught of Elvis, whose brand is represented by Authentic Brands Group), former model and licensing guru Kathy Ireland, Richard Rawlings from the Discovery series "Gas Monkey Garage" and many more.

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