BHCC Group, owner of the Beverly Hills Country Club brand, has appointed the Hong Kong-based agency KT Licensing to build a licensing program for the brand in Greater China.
"There's tremendous growth potential for Beverly Hills Country Club products in China, considering the high prestige of the brand name and the currently low penetration of the products in this market," says Lee Sang Kil, vice president, KTL.
"KTL is well recognized as the leader in developing cartoon character, lifestyle and celebrity brands into successful Asian-based multi-national consumer product manufacturing and distribution businesses,” says Paul Epner, managing director, BHCC Group. “The Beverly Hills Country Club is a name recognized worldwide for prestige and glamour. We are extremely delighted that KT Licensing has now joined the Beverly Hills Country Club global family of licensees."