King Features Syndicate and Chupa Chups, which is owned Perfetti Van Melle, are planning a collaboration that will see the comic book character Betty Boop appear on the lollipop brand’s distinctive logo.
King Features is now looking for licensees for the co-brand in apparel, accessories, footwear, homewares, electronic accessories, party goods, stationery, giftware, apps and digital games.
“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” says Cathleen Titus, vice president, international licensing, King Features. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”