Best Western, GameStop Tout LEGO Movie

Hotel chain Best Western and video game retailer GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.

Running through March 10, all children staying at a Best Western hotels equipped with a kids’ facility will receive a voucher for a free “The LEGO Movie” video game redeemable at any GameStop location in Italy, along with the opportunity to win a family weekend at Denmark’s LEGOland theme park. The getaway prize package includes a two-night stay, four entrance tickets and airfare.

Other prizes up for grabs include t-shirts, backpacks and mobile covers.

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