Benton Catalyst for Two Deals

Jim Benton’s properties continue to be strong with CopCorp licensing inking separate deals for “It’s Happy Bunny” and “Just Jimmy.” American Greetings will create a line of humorous greeting cards, stationery, and social expression products for “It’s Happy Bunny,” while Manley Toy will come to market with plush dolls based on “Just Jimmy.” On the agency side, Copyright Promotions France will manage the “Just Jimmy” licensing program in France, and Copyright Promotions Italia will manage the licensing business in Italy.

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