Benetton Group and Puig have teamed up to develop a new line of United Colors of Benetton fragrances.
The deal marks the beginning of a long-term partnership between the Italian-based fashion firm and the fragrance company from Barcelona.
The first fragrance to be released will be a women’s scent that will be available at department stores and specialty beauty retailers worldwide, as well as at United Colors of Benetton flagship stores.
“United Colors of Benetton is one of the most widely recognized brands in the world and thus I have long believed that the fragrance market represented a bigger opportunity for our organization,” says Alessandro Benetton, chairman, Benetton Group. “For this reason, I am particularly pleased to announce that we have now identified the right partner to fully leverage this significant opportunity. The global success of Puig and its extensive experience in the fragrance industry make it an ideal partner to strengthen and bring new energy to the United Colors of Benetton fragrance lifestyle and business.”