Beckham Touts New Whiskey Brand

Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller–the Haig Club Single Grain Scotch Whisky.

In addition to developing the brand’s strategy and positioning alongside Fuller and Diageo, Beckham will also lead the promotion of a responsible drinking program for Haig Club that will launch later in the year. 

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