'Beat Bugs' Flies into Target, Tesco

The new merchandise collection will launch at Target this July before heading to Tesco in August.

Centa IP and Grace have partnered with Target and Tesco to exclusively launch a curated assortment of products inspired by the Netflix animated series “Beat Bugs.”

The new assortment of interactive merchandise will span multiple categories–including toys, publishing, consumer electronics, apparel, accessories and more– and will aim to embody the musicality, humor and heart of the show.

The collection will launch at Target this July to coincide with the back-to-school season, followed by Tesco in August.

“My team and I are proud to be working with Target and Tesco to release this exclusive collection of merchandise that captures the spirit and imagination of ‘Beat Bugs,’” says Josh Wakely, creator, “Beat Bugs.” “We’re excited to take it into the homes and hands of the children who have fallen in love with this iconic music and connected with the stories and characters in our show.”

“Beat Bugs” is a Netflix original series that features five charming and funny child-like bugs who adventure together in an overgrown backyard. The series also aims to introduce a new generation to the songs of The Beatles and each episode features one of their iconic songs, such as “Magical Mystery Tour,” “Sgt. Pepper’s Lonely Hearts Club Band,” “Lucy in the Sky with Diamonds” and more.

 “It is significant to launch this comprehensive of a consumer products range for an original Netflix property with such meaningful retail partners as Target and Tesco; a testament to how special the ‘Beat Bugs’ show is,” says Geoff Rosenhain, chief executive officer, Centa IP. “We are thrilled to bring such an amazing franchise to the marketplace for a property that has resonated so strongly with kids, parents and grandparents who love The Beatles’ music and sweetness of the show.”

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