Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
Headquartered in the Philippines with offices in China, Indonesia, Malaysia, Thailand, Korea and Taiwan, Click! will work with Beanstalk to develop local properties, while also further extending existing Beanstalk clients in the region.
“Click! Licensing has longstanding experience with brand extensions in China and South East Asia and is perfectly positioned to help us extend our reach in one of the world’s most dynamic and fast-moving markets,” says Lisa Reiner, managing director, Beanstalk Europe and Asia Pacific. “Click! CEO Marilu Magsaysay Corpus has an impressive background in international licensing and marketing, working with world-class brands on strategic planning and program implementation. We are excited to be partnering with such a prominent player in the Asian licensing arena and look forward to continuing our expansion in the region.”
The collaboration adds to Beanstalk’s growing geographic presence, and is part of the agency’s strategic initiative to expand its reach in both China and South East Asia.
“Beanstalk shares our vision for the development and growth of licensing in China as well as the rest of the region,” says Corpus. “We share the same core values that are necessary to work together and develop successful licensing programs on behalf of our clients. It is with great enthusiasm that we look forward to working closely with Beanstalk.”