Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Beanstalk will work with TGI Fridays to extend the brand into additional food and beverage and other complementary categories, as well as take over the management of select existing licensees.
With approximately $400 million in retail sales, TGI Fridays is listed as No. 84 in License! Global’s exclusive, annual Top 150 Global Licensors report.
In 1965, TGI Fridays opened its first location in New York City. Today, there are more than 900 restaurants in 59 countries that offer a social, welcoming ambience featuring friendly staff, high-quality, hand-crafted food and innovative drinks.
According to Beanstalk, quality and innovation are key equities of the TGI Fridays licensing program.