Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
Targeted to chocolate lovers, the new products include novelty appliances and beverage accessories.
Smart Planet is developing a line of novelty appliances that will create unique treat items with Nesquik branding, including a chocolate fountain and cupcake/brownie maker. Both appliances will be sold with recipe booklets that incorporate Nesquik’s core product, chocolate milk powder.
Evriholder Products is also planning a line of beverage accessories such as the Sip’R Eyes drinking straw glasses and the Mix ‘N Sip spoon that is sized to perfectly measure one tablespoon of Nesquik powder.
“We are excited to continue to bring the Nesquik bunny to life through product that can further engage both adults and kids alike,” says Nancy Bailey, vice chairman, Beanstalk.