Beanstalk, the exclusive licensing agency for the U.S. Army, has negotiated a new deal with Global Tissue Group bring the Army brand to a range of home paper products.
The new line of U.S. Army-branded products includes paper towels, paper napkins and facial tissue available at drug stores, grocery stores and discount retailers nationwide.
New lines of U.S. Army-branded products will also arrive throughout the year for various patriotic holidays.
"Our alliance with the U.S. Army was just what we were looking for all along," Philip Shaoul, chief marketing officer, GTG. "The brand fits perfectly with the durable and lasting qualities of our products and also stands for the 'there when you need it to be' quality found both in our products and in our troops. What we're really excited about is that the sales of this product will benefit the MWR (Morale, Welfare and Recreation) program for all soldiers, veterans and their families. It's good to give back to a worthy program."