Old Bay seasoning will soon be used to spice up more than seafood, in a new deal with Thanasi Foods that will bring the flavoring to sunflower seeds.
The deal was brokered by Old Bay’s exclusive licensing agency, Beanstalk.
“Consumer demand and excitement for an Old Bay-flavored sunflower seed has been impressively high,” says Justin Havlick, president and founder, Thanasi Foods. “Old Bay’s powerful connection with consumers and its deep-rooted American heritage are a perfect fit for our flavorful, American-made and rapidly growing BIGS brand.”
BIGS–Old Bay Catch of the Day sunflower seeds are now available to retailers and distributors in the U.S.
“Combining BIGS sunflower seeds and the stand out flavor of Old Bay makes some truly delicious seeds, and we’re thrilled to deliver it to Old Bay and BIGS passionate fans alike,” says Ben Flood, brand manager, Old Bay. “The BIGS brand is a great fit for Old Bay, and we expect strong consumer response at retail given the great momentum behind both brands.”