Lisle International has teamed up with DC Thomson to give the digital trading card game Fight My Monster a regular presence in the U.K. kids’ magazine, The Beano.
Fight My Monster will appear in The Beano for the first time in the August issue.
“The Beano is the perfect audience for Fight My Monster with a reach of over 420,000 readers in each of the 13 scheduled issues,” says Francesca Lisle, spokeswoman, Lisle International. “We are therefore delighted to see the property take a regular presence in the comic. With this promotion, we hope to introduce even more users to the game each month and in so doing add further weight to the licensing program.”