BBC, Premier League Team Up to Get Kids Moving

New BBC Learning initiative will use the power of football to encourage students to be active at home and in the classroom.

EUROPE–In a move to encourage children to become more active, BBC Learning is partnering with the Premiere League for a new educational video series designed for teachers called “Super Movers.”

“Super Movers” will bring BBC talent and football stars together for programming that keeps young students active with a series of routines and activities. The “Super Movers” website will feature additional resources for teachers and parents linked to U.K. curricula.

Schools in Scotland will also benefit from the Super Movers action, as the Scottish Professional Football League will take part in the campaign.

"We are really excited about the opportunity to work with the Premier League to do something truly transformative– using the strengths of both organizations,” says James Purnell, director of radio and education, BBC. “Active children do better and get more from their school day and we want to develop a nation of active elementary schools to help every child reach their potential."

The video series will launch in January with a special live math lesson for 7- to 9-year-olds. The first 500 schools to enroll will receive a “Super Movers” Welcome Pack and high-performing schools may be rewarded with prizes including a visit from a local club mascot or the Premier League trophy.

“We recognize the power football has to connect with young people and positively influence their lives,” says Richard Scudamore, executive chairman, the Premier League. “‘Super Movers’ will harness the reach and strength of our clubs and the BBC to encourage children to be more active and engaged throughout their learning.”

AddThis