BBC Names 'Night Garden' Master Toy

BBC Worldwide has named Golden Bear as the U.K. master toy licensee for its preschool series “In The Night Garden.”

Golden Bear will develop plush, plastic toys, play sets, figures, developmental toys, vehicles and role play products for the In the Night Garden property, available at retail in fall/winter 2013.

“In The Night Garden” is produced by Ragdoll Productions. The series features a magical picture-book setting that exists between waking and sleeping in a child's imagination.

“Golden Bear toys are renowned for being able to capture the true essence of properties that are aimed at younger children,” says Richard Hollis, head of U.K. licensing, BBC Worldwide. “‘In The Night Garden’ lends itself perfectly to the careful merchandising that Golden Bear can offer, and we are delighted with the initial collection.”

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