Bazooka Candy Brands is planning a sweet new partnership for limited edition candy featuring Universal Pictures’ and Illumination Entertainment’s Despicable Me 2, which arrives in theaters July 3.
The program includes versions of Bazooka’s Ring Pop, Juicy Drop Pop, Jumbo Push Pop and Baby Bottle Pop, along with the re-launch of a fan-favorite flavor with a movie tie-in and Minion-themed wraps.
The limited edition candy will be available worldwide, marking Bazooka’s first promotion that extends beyond the U.S. and into Europe, Asia, Latin America and South Africa.
As part of the campaign, Bazooka Candy Brands will feature two new online games at Candymania.com–Mission ImPOPsible, a multi-level game that takes kids through the plot of Despicable Me 2, and Minion Golf, which lets users putt their favorite candy to their Minion friends.
“The hilarious Minions showcase the fun our brands always encourage with consumers,” says Anthony Trani, vice president of marketing, Bazooka Candy Brands. “With the debut of this limited edition line, fans of Despicable Me 2 can embrace the spirit of fun with both the characters and our products before and after they leave the movie theater.”