Baskin-Robbins to Serve Up Retail Line

Baskin-Robbins has partnered with Boardwalk Frozen Treats to bring its ice cream and frozen treats to grocery stores across the U.S.

The new retail line will feature ice cream and ice cream bars in a range of Baskin-Robbins flavors.

"Baskin-Robbins is one of the world's premier ice cream brands with broad brand awareness, so we're thrilled to be the sales, marketing and distribution partner for the brand's range of frozen treats to be sold in grocery stores," says Tom Delaplane, chief executive officer, Boardwalk Frozen Treats. "We look forward to introducing Baskin-Robbins to even more ice cream lovers and giving the brand's fans another delicious way to enjoy its wide range of ice cream flavors."

Baskin-Robbins ice cream will be available in 16 flavors including classics such as Jamoca Almond Fudge, Nutty Coconut and Gold Medal Ribbon, as well as rotating seasonal varieties such as Baseball Nut and Strawberry Shortcake. The ice cream bars will be available in classic Baskin-Robbins flavors such as Mint and World Class Chocolate.

"We are excited to partner with Boardwalk Frozen Treats, whose leaders have extensive consumer packaged goods and ice cream experience, to bring our world famous ice cream to major grocery retailers with the launch of our new Baskin-Robbins packaged ice cream and ice cream bars," says John Fassak, vice president of business development, Dunkin' Brands, parent company of Baskin-Robbins. "Soon, consumers will be able to enjoy Baskin-Robbins' delicious flavors at home, even if they can't make it to one of our more than 2,450 ice cream shops across the U.S."

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