She’s been a movie star, but she’s never starred in a big screen movie. Now Sony Pictures Entertainment, Mattel and Parkes+MacDonald/Image Nation are teaming up to give Barbie something better than a red carpet dress and corresponding accessories–her own feature film.
Set to go into production at the end of this year, the first-ever Barbie theatrical film will be a live-action “comedic and contemporary” movie.
CAA brokered the deal on behalf of Mattel and Parkes+MacDonald.
This is the second collaboration between Sony Pictures and Mattel, which are currently developing a film adaptation of Masters of the Universe based on the Mattel action figure line.
"Barbie has entertained children and inspired their imagination and creativity for more than 50 years,” says Tim Kilpin, executive vice president, global brands, Mattel. “Now is the right time in Barbie's celebrated history for her to star in a live-action, contemporary comedy that brings her playful personality to life for generations of fans."
The film will follow the celebrated toy character as she inhabits many of the 150 different careers she has held over the last 50 years.