Fox International’s BabyTV channel is expanding its publishing program with a new book deal in Latin America and the renewal of its partnership with Itsyourstory in the U.K. and Ireland.
In Latin America, Fox has tapped V&R Editoras to create a series of BabyTV titles, the first four of which are already on sale in Mexico. The agreement was negotiated by Fox One Stop Media Licensing & Merchandising, a business unit of Fox Latin American Channels.
In the UK, Itsyourstory has renewed its license for two personalized photo books featuring BabyTV’s Draco and Tulli characters. The books are available exclusively online on the Itsyourstory website.
“We are delighted to expand our publishing range, building on V&R’s retail presence across Latin America and continue to connect with our viewers in U.K. and Ireland through Itsyourstory’s photo personalized books” says Ralf Kies, director, global licensing and merchandising, BabyTV.