Brand Activation Association has announced the winners of its 2014 Brand Brilliance Awards, which recognize the most influential and dynamic brand marketers in the U.S. marketplace.
The 2014 winners are:
- Most Active Brand–General Electric, for its commitment to “own core moments” around science and technology. Finalists were Samsung and Doritos.
- Game Changer–Uber Technologies, for its disruptive innovation that has forever altered the traditional taxi and transportation marketplace in the 50 cities in the U.S., Europe and Asia. Finalists were Amazon and Sephora.
- Hero Brand–Patagonia, for its values and focus on socially responsible business. Finalists were Procter & Gamble and Brawny.
- Inspiration Award–Dove, for its efforts to evolve its ‘real beauty’ strategy beyond societal definitions of beauty and encourage female self-esteem. Finalists were Subaru and AT&T.