DreamWorks Animation’s AwesomenessTV has acquired fellow YouTube network Big Frame, a leader in digital talent and influencer management.
AwesomenessTV will pay $15 million for the media company in a deal that is expected to be completed this month.
“With AwesomenessTV committed to aggressive growth, the acquisition of Big Frame enables us to bring on expertise in talent development as well as a great group of YouTube stars,” says Brett Bouttier, chief operating officer, AwesomenessTV.
Known for its approach to talent development, Big Frame has amassed a stable of top-tier influencers with more than 300 talent-run channels that deliver more than 39 million YouTube subscribers and 3.4 billion views. Combined, AwesomenessTV and Big Frame will deliver 80 million subscribers and close to 1 billion views a month.
Through this deal, AwesomenessTV gains Big Frame’s talent roster, executive team and talent managers while AwesomenessTV will give Big Frame a multi-platform approach to building brands and monetizing content.
“[Big Frame founders] Sarah Penna and Steve Raymond have a great track record for identifying and developing talent, and we believe that working together we can build talent brands that will transcend YouTube,” says Brian Robbins, chief executive officer and co-founder, AwesomenessTV.