The American Society for the Prevention of Cruelty to Animals has tapped Commonwealth Toy & Novelty to create a line of plush toys and accessories.
The toy line will be designed to replicate the experience of adopting a shelter pet.
“Through this new relationship with Commonwealth Toy & Novelty, the ASPCA intends to engage families in celebrating the bond between pets and their people,” says Helene Gordon, senior director of licensing and retail development, ASPCA. “We look forward to bringing the special process of pet adoption to life for young animal lovers.”
Commonwealth’s ASPCA toy line is set to launch by the end of this year.
“Working with the ASPCA allows us to provide a product that will not only spark imagination and excitement in young animal lovers, but will directly support the ASPCA’s work helping animals in need across the country,” says Lisa Shamus, executive vice president, Commonwealth.