ASPCA Grows Licensing Program

The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees across kids, publishing, collectibles and accessory categories.

On the Licensing Expo show floor, the ASPCA will showcase product and partnerships with the following:

  • plush from Commonwealth Toy & Novelty;
  • children’s books from Studio Fun International (formerly Reader’s Digest Publishing);
  • hand-crafted figurines from Bradford Exchange for its Precious Moments collection;
  • collectible dog figures with their own dog houses from Enertec Enterprises;
  • a charitable charm bracelet from Alex and Ani; and
  • an ASPCA 2016 calendar from Graphique de France.

“Our expanding licensing program aims to not only raise funds to support the ASPCA’s work for animals in crisis across the country, but also to build awareness for the ASPCA’s mission and programs,” says Helene Gordon, senior director of licensing and retail development, ASPCA. “Our new licensed products, which we will unveil at Licensing Expo 2014, integrate messaging about pet adoption and pet care, to help further engage consumers in our efforts to protect animals.”

The ranges join a robust roster of licensees and retailers already signed on to support the ASPCA including Pet King, EHD and Evenflo, with product in stores such as Target, Kmart, J.C. Penney, Walmart, Sears, Ross and more.

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