Art Impressions has partnered with Colorbok to expand its So So Happy lifestyle brand into the arts and crafts category.
The new line of So So Happy crafting and activity products will include sewing, painting, iron-on, jewelry making and plaster/clay crafting kits.
The collection is set to launch this fall at retailers in the U.S., the U.K. and Scandinavian countries.
"Colorbok is very excited to be involved with the strong positive message of the So So Happy brand. We look forward to creating meaningful craft and activity products that help carry that message to children across the country,” says Mike Nakamura, vice president of marketing, Colorbok.