Arsenal FC, Puma Unveil Licensing Plans

Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent agreement, which will see Puma become the new official kit partner of the Gunners, effective July 1.

In addition to producing the playing and training kits for all Arsenal teams, Puma will develop, distribute and market additional Arsenal-branded merchandise on a global basis through its affiliated companies which include Brandon, Cobra PUMA Golf, Wheat and Dobotex. Among the planned merchandise is apparel, sporting goods, back-to-school items and gifts and souvenirs.

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