CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Toei Animation has signed a raft of European partners for new merchandise, exhibitions and more based on “Dragon Ball Super,” “Dragon Ball Z,” “Sailor Moon” and “Digimon.”
King Features and Moods of Norway have teamed up to launch a men’s apparel collection based on the classic cartoon character Popeye.
The Wildflower Group has teamed up with 540 Brands and Fencepost Productions to create a host of apparel for the fishing brand Rapala.
Bulldog Licensing has tapped a raft of partners for the U.K. video game property “Mass Effect: Andromeda,” which was released today.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
Vans has partnered with artist and illustrator Kendra Dandy to design a collection of illustrations across Vans footwear, apparel and accessories.
Authentic Brands Group and Greg Norman, a Hall of Fame golfer and entrepreneur, have formed a joint venture that will own and manage the golfer’s Shark brand.
Twentieth Century Fox Consumer Products has partnered with State Bicycle Co. to create a series of merchandise inspired by “The Simpsons.”
Home Made Licensing, 'Tetris’" agent in France, has tapped Blue Planet Software to create a new line of daywear and nightwear based on the classic arcade game.
Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Iconix Brand Group has signed licensee Hybrid Apparel for a collection of Strawberry Shortcake vintage apparel.
TLC, a division of Global Brands Group, is celebrating its 20th year in business by pledging to raise more than $50,000 for international children’s charity Railway Children in a fundraising campaign called TLC20.
Macy’s has partnered with musicians Elton John and Lady Gaga to create Love Bravery, a limited edition apparel and accessories line designed to inspire compassion and combat prejudice.
Jaya Apparel, MacMillan's Imprint and more on board to bolster Genius Brands' tween brand.
Paws, Inc., licensor of the Garfield property and associated characters, has partnered with 37 companies for new Garfield merchandise across the globe.
Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others.
Cherokee Global Brands has tapped Saliluz, a division of Cobian footwear, to create a collection of casual footwear under the Everyday California brand.
SmileyWorld has partnered with the French retailer Jules to launch a collection of men’s apparel at its stores across Europe.
The Jim Henson Company has partnered with a number of licensees to produce a range of apparel and figurines in celebration of the 30th anniversary of the fantasy film, Labyrinth.
Disney Consumer Products and Interactive Media has unveiled a new product line inspired by Disney Channel’s upcoming animated TV series, “Elena of Avalor,” which debuts July 22.
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