CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
California lifestyle and surfwear brand Maui and Sons has teamed up with the retailer Zara to create a co-branded collection of apparel.
Furniture design brand Altreforme and London-based art fashion label The Rodnik Band both showcased collections inspired by Perfetti Van Melle’s Chupa Chups brand at the annual Milan Design Week, which took place earlier this month.
Postiive lifestyle brand Life is Good has joined forces with world champion gymnast Aly Raisman to launch a new collection of t-shirts aimed at empowering women of all ages.
Perfetti Van Melle and Italian fashion label Yes I Am have teamed up for a new co-branded fashion collection featuring Mentos.
Zara has revealed a new range of Peanuts-themed fashion and accessories for children and women, which are now available at its locations worldwide.
The Pokémon Company International and French children’s brand La Compagnie des Petits have teamed up to create a new Pokémon-themed fashion collection for boys and girls.
Lyft Brands Group and California Lake Capital have joined forces to re-launch and revitalize the Chip & Pepper apparel brand globally.
The Chicago Cubs’ Kris Bryant has taken the lead on Major League Baseball’s list of best-selling player jerseys since the end of the 2016 World Series.
Cuyana, a San Francisco-based apparel and accessories brand, has partnered with Paperless Port, makers of online and paper invitations and stationery.
VF Corp. and Global Brands Group have inked a multi-year licensing agreement that will see GBG produce soft and cold weather accessories for the Timberland brand.
Loudmouth Golf has added eight teams to its Genuine Major League Baseball Collection.
Sequential Brands Group has agreed to acquire Gaiam for approximately $146 million in cash.
New research from The NPD Group and A.T. Kearney finds that while Millennials are the biggest buyers of apparel, other generations hold significant buying power as well.
Nintendo and Vans have joined forces to create an extensive collection of footwear, apparel and accessories celebrating the early days of video games.
Boat Rocker Brands has added three new licensees for its TV series “Orphan Black,” in a series of deals brokered by Striker Entertainment, worldwide licensing agent for the show.
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
Mercis has partnered with the Children’s Apparel Network to create a range of apparel featuring its classic brand, Miffy.
Loot Crate and Her Universe have joined forces to reveal its first female fan-focused mystery crate, Loot4Fangirls.
Bridesmaid dress retailer Gather & Gown and celebrity wedding planner and TV personality David Tutera have teamed to create a new collection of bridesmaid dresses.
The Hurlingham Polo Association has unveiled its plans to develop a new sporting and lifestyle brand with the launch of a new product collection and through licensing the HPA brand globally.
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