CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
German design label Jolina Dallas Sports Couture has released a premium apparel collection featuring the Pink Panther.
Birchbox, a beauty and grooming retailer, has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand, to curate its March box.
The bi-annual fashion trade show MAGIC hosted a special seminar on licensing yesterday, titled “Hot Trends in Fashion Licensing.”
NBCUniversal and The Blonds have joined forces to debut a fall/winter apparel collection inspired by Universal Pictures’ upcoming film The Mummy, in theaters June 9.
Island-inspired lifestyle brand Tommy Bahama has partnered with Noxs to develop a branded collection of men’s and women’s outerwear.
Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Toei Animation and Funimation Entertainment have secured a variety of apparel licensees for the new “Dragon Ball Super” and original “Dragon Ball Z” anime series.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
Creative Licensing, in partnership with Studiocanal, has tapped a series of partners for apparel based on The Terminator and Rambo, among others.
Model and fashion designer Mimi Wade has launched a new apparel collection featuring the Pink Panther at London Fashion Week.
Italian footwear company Bruno Magli will re-launch its women’s shoe collection in the U.S. after a three-year hiatus.
Laura Marano, known for her role as Ally on Disney Channel’s TV series “Austin & Ally,” has paired exclusively with licensee Evy of California to launch a fashion line for girls, ages 4-16.
The Royal Horticultural Society has tapped The Original Muck Boot Company for a range of multi-purpose gardening boots and shoes.
North American retailer Spencer’s has released two new shirts featuring Warner Bros.’ upcoming movie Suicide Squad.
Sony Pictures Consumer Marketing has partnered with hip-hop artist and entrepreneur Nas to create a new Ghostbusters-inspired fashion collection.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the Short & Sassy shampoo and conditioner brand in the U.S.
Boat Rocker Brands, a division of Boat Rocker Media, has tapped NTD Apparel to create an apparel range inspired by its TV series, “Lost & Found Music Studios.”
Warner Bros. Consumer Products, in partnership with DC Entertainment, has partnered with retailer Walgreens for an exclusive collection of cosmetics and accessories featuring Wonder Woman.
Rovio has secured multiple North American licensees across a range of categories to support its upcoming film, The Angry Birds Movie, in theaters May 20.
Paws Inc., licensor of the Garfield property and associated characters, has partnered with retailer Peter Alexander to launch branded sleepwear in Australia and New Zealand.
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