Apparel Partnership Group and the premier, luxury apparel brand Pyscho Bunny are partnering for an extensive licensed range of intimate apparel and loungewear for men and women.
The collection, which will capitalize on the loyal following the Pyscho Bunny already enjoys, will launch in time for spring 2014 in the brand’s existing premium department store distribution channels. APG will initially launch several collections for both men and women. Psycho Bunny Vintage, Motion, Classic, Lux and Fashion will give the men’s line diversity and accessibility for a varied consumer base; while the women's collection focuses on a combination of modern silhouettes and fabrics creatively utilizing the iconic Psycho Bunny signature logo. This is the brand’s first entrance into the women’s market.
"We couldn't be more excited with our alignment with the Psycho Bunny brand–their unique design and quality have clearly garnered the attention of many of the top retailers in the global market,” says Matt Healy, chief executive officer, APG. “We are very proud to be a part of the expansion and growth of this brand and look forward to working closely with Robert Godley and Robert Goldman for many years to come."
“We wanted to find a partner that could successfully interpret our brand and manufacture at the quality level we have established, while bringing strong knowledge of these categories to the table,” says Robert Godley and Robert Goldman, co-founders, Pyscho Bunny. “We are fortunate to have found APG, a company that will help continue Psycho Bunny’s impressive growth.”