Animated ‘Bratz’ Musical Gets One-Day Theatrical Release

Bratz: Girlz Really Rock, the first animated musical starring MGA’s popular Bratz dolls, will be shown in a one-day special event on Sat., April 19 at 10 a.m. local time in select movie theaters across the United States. Lionsgate will release the film on DVD in fall 2008.

Presented by National CineMedia’s Fathom, in partnership with Lionsgate and MGA Entertainment, the Bratz: Girlz Really Rock in-theater event will also showcase a never-before-seen interview with Jasmin Larian, the namesake for the Bratz character “Yasmin” and daughter of MGA Entertainment CEO Isaac Larian, as well as a never-before-seen “Bratz” TV episode.

The Bratz brand launched in 2001 and more than 150 million dolls have been sold to date. Tickets are available at presenting box offices and online, along with a list of participating theaters, at FathomEvents.com.

“The Bratz enjoy an extremely large and loyal following and we wanted to join with NCM to give fans of the property this one-time chance to watch their favorite dolls on the big screen,” says Anne Parducci, executive vice president of marketing for Lionsgate.

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