Animal Planet’s non-profit initiative, R.O.A.R. (Reach Out. Act. Respond.), has launched its third annual matching campaign, 30 Days to R.O.A.R., to raise funds for seven participating partners.
The opportunity provides partners with the chance to receive dollar-for-dollar matching contrubutions on consumer donations up to $100,000, with funds coming from the sale of Animal Planet products available at nationwide retailers.
Participating R.O.A.R. partners include the American Humane Association, Earthwatch Institute, Equus Foundation, The Jane Goodall Institute, National Wildlife Federation, Petfinder.com Foundation and Villalobos Rescue Center.