Discovery Communications has announced a new partnership with FoodScience for a line of Animal Planet-branded nutritional supplements for dogs and cats in the U.S. The Joester Loria Group, the brand’s North American licensing agent, brokered the deal.
FoodScience is now developing a range of eight chews designed to support everyday pet health. Each item in the range will target specific conditions such hip and joint or skin and coat health.
The range of supplements will be sold at grocery, mass and drug retailers in the U.S., as well as online, with a portion of the proceeds going to Animal Planet’s national charity campaign R.O.A.R (Reach Out. Act. Respond.).