Discovery Communications has teamed with pet manufacturer G Mason Group to create a line of Animal Planet-branded pet travel accessories in the U.S. and Canada.
Brand licensing agency The Joester Loria Group brokered this deal.
The new partnership adds to Animal Planet’s burgeoning portfolio of pet products, which also includes nutritional supplements from FoodScience, pet waste products from Greenberry Eco-Industries and feeding products from Acme International.
The initial product launch from G Mason will include car seat covers, car booster seats and kennel and crate mats, followed by soft-sided pet carriers, back seat barriers, back seat nets and anti-anxiety travel calming jackets.
The line will be available across the U.S. at a variety of retailers including department store, mid-tier and specialty chains, as well as warehouse membership clubs and independent specialty stores beginning this summer.
A portion of the proceeds will benefit Animal Planet’s national campaign, R.O.A.R. (Reach Out. Act. Respond.), which aims to make the world a better place for animals.