Discovery Communications has partnered with Olaes Enterprises for a range of Animal Planet-branded apparel for young men and boys in the U.S., in a deal brokered by licensing agent the Joester Loria Group on behalf of Animal Planet.
The new line includes t-shirts and fleece items featuring animal designs inspired by popular Animal Planet programming. The apparel ranges will launch at retail at department store chains, mass market retailers, mid-tier chains, on e-commerce sites and at specialty stores.
The range is also philanthropic. A portion of the proceeds from the Animal Planet apparel line will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond.), which is an organization that leads the way in taking action and acting as a voice for animals.