Angry Birds, Transformers to Unite

Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.

The Angry Birds Transformers crossover will feature a mobile game, consumer goods and a product line from Hasbro.

Later this year Hasbro will introduce Angry Birds Transformers Telepods, allowing fans to teleport their favorite characters into the mobile game and gain unique powers.

“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our Telepods platform, for consumers to engage with the brand,” says John Frascotti, chief marketing officer, Hasbro. “We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.”

The Angry Birds Transformers crossover follows several other successful collaborations between Hasbro and Rovio including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.

“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” says Blanca Juti, chief marketing officer, Rovio. “This mash-up is going to appeal to those who grew up with the brand in the ’80s, as well as fans of the brand today.”

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